LinkedIn

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LinkedIn: A Key Lever to Grow Your Client Base

Today, LinkedIn is the most widely used platform by professionals and businesses to generate business opportunities: 89% of B2B marketers say they use it to generate leads, and 62% report that it effectively helps them acquire qualified prospects.

In your marketing hub, you have access to:

  • ready-to-use LinkedIn posts to stay active without spending hours creating content
  • support to create or optimize your LinkedIn profile
  • practical tools and resources to grow your online visibility

The goal: to help you use LinkedIn as a true business development tool, in a simple and structured way.

Optimize your LinkedIn profile to attract qualified clients​

A simple, practical guide to improve your visibility, strengthen your credibility, and use LinkedIn as a true business development tool.
Download the guide

Best practices to optimize your LinkedIn profile

Your photo is the first impression you make.

You should use a photo that is clear, friendly, and professional. Avoid selfies or photos taken in a personal setting.

Good to know: LinkedIn profiles with a photo receive 21 times more visits.

The LinkedIn banner is often overlooked—it’s actually an excellent place to highlight your area of expertise or your value proposition.

Add a visual with your slogan, services, or a call to action; for example, “Protect your future today”.

Your headline shows up everywhere: in search results, comments, invitations, and more. It should convey more than just your job title.

Avoid: “Insurance advisor”
Use instead: “Insurance advisor | Personal protection | I help families secure their future”

This is where you describe who you are, what you do, and who you serve.

Write it using short sentences, a conversational tone, and a clear value proposition for your target clients.

End with a call to action, such as how to contact you or book a meeting.

Your profile is your showcase. But it’s your online activity that shows your audience you are present, engaged, and attentive.

Post regularly (news, advice, protection reminders, client testimonials).

Comment on posts from your network to stay visible and spark conversation.

Good to know: Active profiles generate about 5 to 7 times more contact opportunities than inactive ones.

How to use the LinkedIn post generator

The LinkedIn post generator gives you access to ready‑to‑use content (copy and visuals) that you can easily customize and publish on your profile.

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Income insurance

An illness or accident can temporarily prevent you from working. Disability insurance helps replace part of your income during your recovery.

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How to Use the LinkedIn Post Generator

The LinkedIn Post Generator gives you access to ready-to-use content (text and visuals) that you can easily customize and publish on your LinkedIn profile.

Steps to follow:

  1. Browse the available posts in the generator.
  2. Use the filters to refine your search by topic (e.g., life insurance, critical illness insurance, products, news, etc.).
  3. Select the post you would like to use.
  4. Click “Download Image” to save the visual to your computer.
  5. Click “Copy Text” to copy the post content.
  6. Open LinkedIn and create a new post on your profile.
  7. Paste the text into the post field.
  8. Upload the downloaded image to your LinkedIn post.
  9. Customize the post as needed:
    • Add your own call to action
    • Adjust the wording to match your tone or target audience
    • Add hashtags or a question to encourage engagement
  10. Publish your post