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Advisor Marketing Workspace
Increase visibility.
Automate communication.
Attract and retain your clients.
Toolbox
Discover the tools at your disposal
Why increasing your presence on social media matters
These days, your clients are on social media… and so are your competitors.
By boosting your visibility on LinkedIn, Facebook, and Instagram, you reinforce your credibility, build trust, and stay top-of-mind with your clients.
Social media allows you to:
- Showcase your expertise
- Build a closer relationship with your target audience
- Develop a consistent, engaging professional image
In summary: an active presence means more visibility, more contacts… and more customers.
Why insurance advisors need to be on social media
Social media isn’t just about visibility; it’s about building a genuine relationship of trust with your clients and prospects. For brokers, an online presence can be a powerful way to:- Generate business opportunities
- Help clients understand their insurance needs
- Showcase your expertise and professionalism
- Expand your network and generate more referrals
82%
of consumers say they trust a professional more when that person is active on social media.
(Source: Sprout Social, 2024)
76%
of advisors who post regularly on LinkedIn say it has a positive impact on growing their client base.
(Internal study, financial sector – 2023)
70%
of Canadians use Facebook every day.
(Source: Statista, 2024)
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